Alexandre Kalache had a medial role in the launch of a new platform called Plenae, which integrates information about health and wellbeing in later life. The platform’s main investor is the business executive Abílio Diniz, one of the most influential Brazilians and member of the board of directors of both Carrefour Group and Carrefour Brasil. The platform was launched at an event in São Paulo, which counted on the participation of national and international experts, such as Ellen Langer, preceptor of psychology of the University of Harvard. In addition to the opening speech to set the scene, Alexandre Kalache interviewed over 20 experts throughout the day.
The interviews were recorded and are available trilho YouTube.
Access the platform: http://www.plenae.com/